INTRODUCTION

> THE BRIEF

The brief required to build a cross channel online marketing campaign. The campaign's focus had to be on one of the issues of 'human wellbeing,' to create content in an engaging but informative manner to initiate individuals to make necessary lifestyle changes. Another requirement was updating content on a weekly basis and checking analytics to help increase traffic to the website.

> THE RESPONSE

I choose to create a campaign on sleep, as we neglect to see the importance of building and maintaining a scheduled sleep cycle. Our failure to get a decent night of sleep can be detrimental to our health. Thus the goal of each week is to release an article for the next five weeks about making lifestyle changes to help individuals attain a night of good quality sleep. To achieve this, we must first know what happens during our sleep cycle, the significance of sleep and how much sleep is needed based on your age?